Friday, May 20, 2011

Of Santa Claus, the Easter Bunny and the Marketing Silver Bullet for small business

When David from Hearpreneur communicated with me on writing an article for small businesses on “Best Marketing Advice,” my mind went back to a conversation I had with a vintner back in Charlottesville, Virginia, last fall.

He commiserated that direct mail (postcards) just wasn’t working anymore, to help him sell his unique line of wines to consumers.

Without getting into the thick of target marketing to prospects more likely to buy from him, and lifestage events (and previous purchasing behavior) that could trigger a qualified lead to actually make a purchase, it’s a question I’ve heard many times before over the last few years.

I guess the days are gone when you could drop a few postcards in the mail and get the phone to ring.

What’s the good news? A synergistic plan, with a harmonious mix of key branding and marketing elements, focused on lead generation.

For the five-part formula, visit Hearpreneur, right here.

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