Saturday, May 21, 2011

iPad: it sure beats crackers in bed

I had to laugh when I saw this CNN post about Nielsen tracking iPad use.

For starters, I didn’t realize Nielsen tracked iPad use – although it totally makes sense now that the iPad has come to be such a significant part of our use and enjoyment of information, entertainment and communication today.

See if your iPad usage fits the Nielsen findings:

30% iPad use watching TV
21% iPad use lying in bed
13% iPad use with other activities
10% iPad use with friends and family
9% iPad use waiting for something
5% iPad use attending a meeting or a class
4% iPad use in the bathroom
4% iPad use while commuting
4% iPad use while shopping or running errands

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