So what do you do if the economy is starting to recover, and signs are that there may be some pent up demand for outdoor living spaces?
If you're Archadeck, first you look at the numbers.
With Archadeck franchisees embracing social media by blogging about outdoor living on a regular basis about decks, patios, hardscapes, screened porches, sunrooms and other outdoor living spaces, Archadeck lead generation for new clients is up -- and inbound marketing is working.
So, Leslie McCarey, Director of Marketing for parent franchise company Outdoor Living Brands, wanted to feed the lead funnel even more by looking at some outbound media, like home-centered lifestyle magazines, like House Beautiful, Traditional Home, Martha Stewart Living, Country Living and Cooking Light.
By utilizing both a third page and full page direct response ad inviting readers to download their free copy of the Archadeck Outdoor Living Spaces Design Guide, McCarey hopes to increase interest in Archadeck even more.
The Archadeck Outdoor Living Spaces Design Guide free download is located at archadeck.com/guide
"All signs point to a good year for Archadeck," McCarey said. "Web site visitation is up, leads submitted on the Archadeck web site are up, and early sales numbers from our franchisees are encouraging."
In an attempt to also connect with early technology adopters who may soon be looking to build an outdoor living space, the Archadeck Design Guide ads will also feature a QR code, which will take magazine readers immediately to the Outdoor Living Design Guide download page at Archadeck.com/guide.
The Design Guide ads break in the national magazines in May 2011, and will reach subscribers in mid April.