Tuesday, July 13, 2010

FaceTime branding: it just gets better and better

There are for new TV spots for FaceTime, the new video chat function on iPhone 4, which you can view here.

Inspired by the Apple mantra that less is more, these spots embody elegant minimalism, and the power of using just one simple idea in a single TV spot -- instead of a confluence of messages.

Talk about how to build a brand! Kudos to the entire team.

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