Friday, June 25, 2010
Social media: It could just save AT&T
Even Rainn Wilson from the The Office on NBC has been ranting and raving. Ouch!
So it comes as no surprise that Shawn Pike, AT&T's first ever social media customer care strategist has his work cut out for him and his team as they start touting social media customer care all over the place -- on its bills, website, and other channels -- to tell customers that they can "reach out and touch someone" via Facebook, Twitter and YouTube.
For the full story, here's Kunur Patel's piece in Ad Age.