Play nice. Do unto others. Love one another.
Great life lessons our parents and teachers share with us, from the earliest times we can remember.
So now we're all grown up, with fulfilling careers, and guess what? The same rules still apply.
Edelman PR has done a great job of communicating that "doing the right thing" is good business. Very good business. I encourage you to familiarize yourself with the content Edelman has posted on GoodPurpose Community.
The bottom line? Consumers today expect businesses to give back. And to support the causes and issues that their customers care about. And when that effort can seamlessly connect to your business' foundation, that's even better.
The folks at Mosquito Squad mosquito control have taken this advice to heart and have partnered with Malaria No More, whose mission is to end deaths from malaria in Africa by 2015. Why? Because malaria is spread by mosquitoes. And Mosquito Squad's core purpose is to eliminate the threat, dangers and nuisance mosquitoes bring. And now by supporting Malaria No More, Mosquito Squad can take that passion to a whole new place.
Pregnant women and their unborn children are also especially vulnerable. And approximately 90% of all malaria deaths occur in Africa.
Caused by a parasite, which is transmitted by a mosquito bite, malaria can be prevented, with the right tolls and education.
And that's where Mosquito Squad mosquito control and their partnership with Malaria No More comes in.
For a $10 donation, a life can be saved. For just $10 buys a life-saving bed net to cover sleeping children, when the dangerous nocturnal mosquitoes do their deadly work by biting the unaware.
In fact, a bed net is often all it takes to protect a sleeping mother and child.
To help raise funds to buy these life-saving nets, Mosquito Squad mosquito control has launched a variety of initiatives at both the franchisor and franchisee level.
Of most significance is a "text to give" campaign, where a $10 donation is made to Malaria No More just by texting SWAT to 85944. Donations may also be made online at SwatMalaria.net, where donations can easily be made in amounts ranging from $10 to $1,000, as well as any amount the giver wishes to donate.
A company with a purpose, a "good purpose," in fact. That's Mosquito Squad mosquito control.