Saturday, March 27, 2010

iAd: the evolution of mobile advertising continues with Apple

When the new Apple iPad delivers on April 3, apparently it will feature a new form of mobile advertising that will leverage the behavioral purchasing power of the thousands of Apple devotees with iTunes accounts, capitalizing on Apple's geo-targeting functionality.

Here's the link from Joe Mandese's report in yesterday's Media Post.

Reportedly the news breaks April 7, 2010.

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