Friday, December 25, 2009

Using the web in smart ways to illuminate architects and designers about innovations in commercial outdoor lighting

Outdoor Lighting Perspectives, a leader in residential outdoor lighting systems, was looking for an efficient and meaningful way to introduce their new commercial outdoor lighting full-service product offering to architects, designers and building material specifiers.


The solution? A two-fold strategy of personal outreach via its nationwide commercial outdoor lighting design consultants, supported by a rich, non-intimidating online effort for education and easy access to technical specifications.


Conceived, written and designed by its in-house marketing team, the new Outdoor Lighting Perspectives commercial outdoor lighting website features an easy-to-navigate sequence of nine pages that allows architects, designers and building material specifiers the opportunity to download cut sheets of the new commercial outdoor lighting fixtures. These fast PDF downloads are free, and viewable on Windows PCs with Adobe Acrobat Reader and with Preview from Mac OS, the Macintosh operating system from Apple.


But it doesn't stop there. For those architects, designers and building material specifiers wishing for more comprehensive information, that is also available online. Outdoor Lighting Perspectives graphic designer Martin Speer has taken the hard-bound commercial outdoor lighting catalog and reference book he designed, entitled “Designing With Light, A Guide for Architects and Designers,” and has converted it into a low-resolution PDF for instant download. Valued at $150 per hard-bound copy, the free download is a great bargain, for both the trade and students of architecture and design.


Sharon Braithwaite, National Accounts Director for Outdoor Lighting Perspectives, will work with their national commercial outdoor lighting design consultants to customize proposals for both new commercial outdoor lighting installations -- as well as energy-efficient LED retrofitting. Right out of the gate, I hear she she is having great success with comprehensive lighting proposals for major fast food chains and financial institutions.


Congratulations to all for a job well done.

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