Friday, July 31, 2009

TV commercial viewership takes a big dive with DVRs

What did we ever do without digital video recorders (DVRs), like TiVo?

I, for one, virtually never watch live TV any more, except for breaking events or early morning news. Everything I want to see automatically records itself, and I watch it when I can.

So how would media buyers planning national or local TV campaigns reach me?

They're not, and I'm not alone.

In May, TiVo lost as much as 84% of its total audience.

For the full story, check out Eric Sass' article in Media Daily News.

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