I, for one, virtually never watch live TV any more, except for breaking events or early morning news. Everything I want to see automatically records itself, and I watch it when I can.
So how would media buyers planning national or local TV campaigns reach me?
They're not, and I'm not alone.
In May, TiVo lost as much as 84% of its total audience.
For the full story, check out Eric Sass' article in Media Daily News.