Tuesday, July 28, 2009

Creatures of habit may be Microsoft's biggest challenge with Bing

I have been following the progress of Bing, Microsoft's new search engine, over the past few weeks. I've been using it on occasion to gauge how web sites I track are performing within Bing's search engine optimization algorithm.

For those who enjoy a higher level of aesthetics, Bing does a very nice job of welcoming you each day with a beautiful photograph, usually nature-based, which changes daily. It serves as the "blank canvas" surrounding its minimalist search environment, which I like a lot.

But as debate ensues over whether or not Bing will make a dent in Google's stronghold, Kaila Colbin posts an interesting observation in today's Search Insider which draws a corollary between user preference for Google and her father's recovery from a stroke.

Kaila talks about the incredible power of habit ("the dinosaur brain," from Neale Martin's book Habit: The 95% of Behavior Marketers Ignore). As Kaila sums it up, "How much conscious thought did you put into deciding which (search engine) to use?

Definitely worth a read.

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