Saturday, May 2, 2009

Small indulgences may be the ticket until the market rebounds

As big ticket manufacturers are challenged to refine...and redefine...their marketing strategies amidst the economic downturn, the market for life's little pleasures may just be the place to be. The reality of the global financial adjustment we find ourselves in is causing some consumers to rethink the wisdom of buying luxury items right now. During a conversation with a consumer behavioralist this week, the term "small indulgences" kept coming up, summing up quite well how even the affluent are redirecting their searches for "material happiness" in small, affordable ways.

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