Saturday, May 9, 2009
Mickey D's starts roasting those coffee beans
I'm hearing that Starbucks, Dunkin Donuts and other players in the coffee marketplace are shoring up new marketing strategies to set up an offensive as McDonald's takes their next step in fast food domination -- the McCafe coffee line. Their biggest new product launch in history, they're putting up $100 million in multiple media outlets, but expectations are big. Management is targeting an additional $100 billion in US sales alone -- $75,000 per restaurant. The McCafe line will include cappuccinos, hot and iced lattes and mochas, hot and iced coffees and hot chocolate. Smoothies and frappes will join the lineup in 2010.