Saturday, May 9, 2009

HTML email could be just the ticket in loyalty marketing

With marketers trying to keep costs down of late, most are hesitant to pull back on customer loyalty marketing efforts, and with good reason. Selling more to your current customer base is critical in the CRM paradigm. So think HTML email. Unlike unsolicited email marketing, which can have low open and click-through rates, consumers welcome interesting and personally relevant emails from companies they have a strong emotional connection with. Even if a consumer is not yet in the mindset to "buy more," staying top of mind...and letting them know you care...is what true loyalty marketing is all about.

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