Sunday, May 31, 2009
Finding the technology niche that works for your business
There's been a lot of buzz this week on using the Internet "creatively" for taking marketing and sales methodologies to the next level. A great story on Naked Pizza in New Orleans can be found on Ad Age, which chronicles the Louisiana's "natural" pizza place's use of Twitter to continually expose both new prospects and loyal customers to the brand. Also of note, in this morning's New York Times, Stephanie Clifford writes about how web analytics are changing the face of creative strategies. Both are worth a read.