Larry Spada blog featuring news, tips and hints on how to more effectively use the Internet as a branding, marketing and lead generation tool.
Saturday, April 11, 2009
Safeguard your brand
In a recessive economy, stay true to your brand, but be realistic. Make sure that your brand personality -- and all points of its articulation -- are relevant to current market conditions. As brand champion, keep your passion and focus. Just be sure to make regular reality checks.